Apart from to say I want one.
So, the most blogworthy thing I noticed about yesterday’s Mac World Stevenote was Apple Computers Inc’s decision to become Apple Inc.
Of course, if there is one thing that Apple fans fear the most then it’s change. In the last 18 months we’ve already seen the Mighty Mouse, the switch to Intel processors, and the end of the PowerBook/iBook name which were all met with some venomous blogging and hysteria. I thought nothing of the name change (only it reflects the product line more accurately) until I work up this morning and was confronted by the posts of thousands of angry fanboys.
“They’re going to kill the Mac!”, “I’m going to take a serious look at Vista” and “Apple are going to become the next Sony” are just some of the classic (paraphrased) lines I have read in the last couple of hours.
Get over it.
The iPod is Apple’s biggest selling product, it’s the product that made the Apple logo identifiable to people my parent’s generation for the first time in fifteen years, and it’s the product that convinced the majority of Sports Science students at my university that they needed a MacBook.
I imagine that if I were to hold up a 15″ MacBook Pro to the average man on the street they would say “It’s a laptop” - if I were to do that with an iPod they would tell me the generation, capacity and the contents of the box it came in.
Apple Computers Inc was a good name 30 years ago, when Steve Jobs and Steve Wozniak were hacking together just that, a computer. Apple is no longer just a computer manufacturer.








