There is a discussion going on at Digg.com concerning some Apple iChat AV commercial from October, and the heading “The Way Apple Ads Should Be”. If you watch the video it’s a rather dull yet straight to the point demonstration of the software (which I guess was intended for the Apple site, rather than broadcasting) but people are saying “Hey, why don’t they sack that ’snarky’ Mac guy and make some more of these?!”
My opinion is that Windows (which included me, until I got wise) users have been poking fun at Apple’s “funny little computers can’t run games or serious software” and the snarky Mac guy addresses the fact that the Intel Macs are overwhelmingly brilliant to the best of the script writer’s ability. It’s not just oneupmanship, it’s the little guys saying “Now it’s our turn”.
Anyway, this is how mine would go:
Rather nondescript twenty-something female walks up path in pleasant neighborhood (nice grass, white door and picket fence combo) listening to her white iPod Video. Close up of key going into the lock, cut to hallway facing the door. Character puts keys on table, walks straight down the hall throwing her jacket into the first room, and begins to remove iPod from ears and pocket. She enters a well lit, predominantly white, room and cut to iPod being put in dock. Cut back to character sitting in a large chair in front of a 24″ iMac - she nudges the mouse, screen comes on, music gets a bit more prominent, cut to images of iPod syncing, podcasts downloading, Safari opening, iPhoto “scrolling like butter”. Pans out down hallway, caption “It’s that simple” comes up followed by the Apple logo.
